
The Merchants of Cool
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
🎬 Watch Trailer — The Merchants of Cool
Cast

Douglas Rushkoff
Self

Christina Aguilera
Self

Greg Berlanti
Self

Jessica Biel
Self

Adam Carolla
Self

Fred Durst
Self

Malcolm Gladwell
Self

Carson Daly
Self
Lewis Goldstein
Self

Shaggy 2 Dope
Shaggy 2 Dope
Brian Graden
Self

Tom Green
Self (archive footage)

Jimmy Iovine
Self

Jimmy Kimmel
Self (archive footage)

Jamie Madrox
Self
Frequently Asked Questions
▸What is The Merchants of Cool (2001) about?
The Merchants of Cool is a 2001 documentary, history, music film with a runtime of 0h 55m. Directed by Barak Goodman. Find cast, ratings, and streaming options on LiveStreamTV.pk.
▸Where can I watch The Merchants of Cool?
The Merchants of Cool may be available on streaming platforms like Netflix, Disney+, Amazon Prime, or others. Check the "Where to Watch" section on this page for current availability in your region.
▸Who directed The Merchants of Cool?
The Merchants of Cool was directed by Barak Goodman.











